Ecommerce has been booming in recent times and with this growth, comes an increase in demand for high-quality product photography. Your product photography is a reflection of your brand image and can make a big difference in your sales. Therefore, if you’re looking to take your ecommerce business to the next level, stunning product photography is a must-have. In this article, we’ve compiled some tips and tricks for achieving stunning ecommerce product photography.
Lighting is Key
The first and foremost thing that you need to master in ecommerce product photography is lighting. It’s imperative to use the right lighting in your product photography as it can make or break the quality of your images. Natural light is excellent for capturing product images, but sometimes artificial light can enhance the product image by highlighting its features and creating an ambiance.
Invest in a Good Camera
Investing in good photography equipment might seem daunting at first, but it’s essential to create high-quality, crisp and clear product images. A camera with manual mode and a sizable sensor can help you control the photographs’ depth and achieve stunning product photography. You can purchase an entry-level camera with a basic lens that is sufficient for product photography.
Choose the Right Background
Getting the right background for your product images is equally important as it can help to focus the customers’ attention on the product. A solid, neutral coloured background or a white colour background will show off your product best and won’t distract from it. Further, it’s recommended to choose a background that complements your brand colours to make a more cohesive look.
Using props can provide character and depth to the product image and evoke the emotion that you’re looking for the customer to associate with your product. Your model can be used to hold or wear your product, it’ll convey the scale and proportion of the product, giving a better sense of the product size, which is important for online buyers.
Optimise for Web
The final step for achieving stunning ecommerce product photography is through image optimisation for the web. You should resize your images to a small, faster loading size while maintaining quality. And, take note that many marketplaces and websites are strict with their product image criteria, so ensure to check the image regulations. Additionally, you should use image SEO data for each image and give a clear product name and images that are easy to comprehend.
To conclude, high-quality product photography is essential for your ecommerce business. By following these tips and tricks, ‘stunning ecommerce product photography’ can easily be achieved. Focus on consistently producing high-quality images that are optimised for the web, and you’ll undoubtedly increase your conversion and sales rate.